Internal Commission Tool for LinkedIn Sales Teams
Industry- Technology
Project Overview
Client: LinekdIn Internal Tool
Role: Sole UI/UX Designer
Duration: ~2 months (2022)
Tools: Figma
Team Setup: Worked independently with direct collaboration with product managers and senior leadership
Project Background
LinkedIn's sales teams were struggling with a fragmented commission calculation process that pulled data from multiple sources including HR systems and compensation databases. Sales representatives and leadership needed a centralized platform to accurately track performance metrics and manage team compensation plans, but the existing system was cluttered and inefficient.
Project Goals
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De-clutter and simplify the landing page for ease of navigation
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Enable seamless creation and management of new teams and their members
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Assign and manage roles efficiently within the platform
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Ensure data visibility and interaction were intuitive and accurate for sales operations
Key Contributions
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Redesigned the landing page with a clear visual hierarchy to present key performance data upfront
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Introduced new functionality to create, edit, and manage teams and team members
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Created streamlined forms to assign roles within teams, with intuitive dropdowns and auto-complete features
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Worked closely with senior leadership to align design with strategic business goals
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Delivered all designs and handoffs in Figma
UX & UI Considerations
Since I was the only designer on the project, I focused on:
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Keeping the interface minimal and clean to reduce cognitive load
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Ensuring consistent use of spacing, typography, and iconography for a cohesive experience
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Prioritizing data legibility and readability (e.g., tables with sticky headers, collapsible filters)
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Including inline feedback for actions (like role assignments and team updates)
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Adopting intuitive flows for user management without deep navigation
Collaboration & Process
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Worked independently, but in close coordination with the product manager and senior stakeholders
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Participated in regular design reviews and incorporated iterative feedback from leadership
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Maintained version control in Figma and documented design rationale for smooth developer handoff
Outcome & Feedback
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The redesigned landing experience was praised for its clarity and professionalism
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New team management flows improved operational efficiency and reduced reliance on manual processes
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Leadership commended the design for aligning with internal branding and enhancing user trust
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The project was completed within scope and helped set a foundation for future enhancements
Existing screen
Redesigned screens
