Rapipay
Industry- Neo Banking
Client: Rapipay
Industry: Neo Banking
RapiPay aims to become a leading force in India’s Neo Banking sector by offering a comprehensive suite of digital financial services. Their offerings include consumer-focused Neo Banking solutions as well as assisted payment services, POS systems, and business loans for enterprises.
Goals
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Increase user engagement by 30%.
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Optimize the user journey to reduce bounce rates.
My Role
As the Lead Product Designer, I was responsible for:
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Redesigning the website to improve accessibility, responsiveness, and overall usability.
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Solving for low user engagement and poor traffic performance.
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Integrating modern UI patterns such as bold typography, 3D illustrations, and an elevated visual language to align with contemporary digital aesthetics.
Problem Statement
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Lack of user engagement (low website traffic)
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Limited responsiveness across devices
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Poor user experience due to complex navigation or outdated design elements
Objectives
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Enhance the website's accessibility and responsiveness to improve user experience.
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Increase site traffic by aligning the design with current UX trends.
Design Process
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Challenges
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Aligning design trends with usability and functionality.
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Managing stakeholder expectations while adhering to project timelines.
Tools used
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Figma
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Photoshop
Outcomes
The redesign led to a marked improvement in user engagement and an increase in website traffic, demonstrating the effectiveness of the updated information architecture and contemporary visual design elements.
Information Architecture
UI Explorations
Design Solution
