Design Brief
Background​
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RapiPay is driven by a desire to expand and lead the country's Neo Banking services. You can rely on them as they have a full range of Neo banking services for consumers, as well as assisted payment services, POS systems, and business loans for businesses.
My Role
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As the lead designer on this project, my primary responsibilities included:
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Restructuring the website to enhance accessibility and responsiveness.
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Addressing low user engagement and traffic.
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Incorporating modern visual design trends, such as bold typography and 3D icons.
Design Process​​​
Problem Statement​​
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Lack of user engagement (low website traffic)
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Limited responsiveness across devices
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Poor user experience due to complex navigation or outdated design elements
Objectives
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Enhance the website's accessibility and responsiveness to improve user experience.
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Increase site traffic by aligning the design with current UX trends.
The Challenges
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Aligning design trends with usability and functionality.
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Managing stakeholder expectations while adhering to project timelines.
Tools Used
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Figma
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Photoshop
Approach
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The IA was meticulously planned to ensure that RapiPay's extensive services were easily accessible and logically structured for both existing and potential customers.
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Emphasis was placed on creating a user-friendly navigation system that supports an intuitive flow of information, aligning with best practices in UX.
Outcome
The redesign led to a marked improvement in user engagement and an increase in website traffic, demonstrating the effectiveness of the updated information architecture and contemporary visual design elements.
Information Architecture​
UI Explorations
UI Output
